Saturday, March 31, 2012

breakfast by, not at, tiffanys

i want to make breakfast. For a living.

Allow me to clarify: under no circumstances do i desire to be a breakfast line cook, working the a.m. rush of over-easy/medium/hard egg, dry/crustless/gluten free toast, extra crispy bacon/extra toast or fruit- instead-of hashbrowns. What i do want to do is make breakfast for people to eat in their own homes where they scramble their eggs as they like, while pouring a bowl of my granola/mueslix, slathering their buttered (or not) toast with my jam; i want to market my own line of breakfast-y things.

I could very well have started to do this two years ago when i worked at the farmers market. Every morning after set up (sometimes desperately--and therefore quite unattractively-- in between serving customers and restocking spinach), i would pull out my rather large mason jar of cereal, more specifically, mueslix. Have you heard of/tried mueslix before? It looks disgusting. Soggy, off-white-ish and congealed, it is oats and shredded apple, soaked traditionally in milk or juice and yogurt, with nuts and dried fruit to jazz it up. I jazzed mine up with chamomile tea for the most part, and, again, a rather large pour of honey. It looked disgusting yes (especially as i hoovervacked from in rather large mouthfuls), but it was filling and energizing, delicious and satiating. And, despite aesthetics--both mine and the mueslix's--not a day went by that someone asked what it was and how to make it, or went so far as to offer to buy it. I should have stopped restocking spinach and started up shop on a corner of the table, but for the most part i just wanted to eat.

It didnt matter that sometimes i was eating that same jar of cereal until noon. I love breakfast  and i cannot go without it. I will sooner have two breakfasts than breakfast and lunch, and am known to travel with either that mornings meal, or prepared for the day to come. It is both my favorite meal to go out for, and to make at home. As if to support my cause, there is always the the classic movie set in my home--ok, so Breakfast at Tiffanys is referring to an infamous jewellery shop in New York and there arent actually any cereal, toast, or even pancakes eaten there but...PANCAKES! i may have mentioned my love of those before. My be-all-end-all comfort food is a soft poached egg. In fact, my dying meal would in some way involve a soft poached egg. And, a bit of a secret, my in-the-works-cookbook is titled after eggs cooked this way. Unfortunately, i cannot really sell soft poached eggs in my envisioned breakfast line. But i can sell disgusting looking mueslix.

Well, it wont look disgusting when i sell it. Mostly because it would be dry. It would magically transform from oaty nutty loveliness to mush in your fridge when you soaked my cereal overnight. And because not everyone is into mush, and because i have recently perfected my granola recipe. Please dont take this as hyperbolic bragging-- because i have been practicing batches of granola almost weekly, i have also been gifting, to quite exaggerated applause so to speak (no one is actually moved to a standing ovation, but wouldnt it be great if cereal could do that for people? i know i feel like giving a big ol woop woop when an egg is perfectly soft poached, but then, i pretty much live for them...). So i feel i am ready to make people pay for this granola--thats right friends, no more freebies!

So thats the idea folks. It is just an idea, that i will probably mention in several posts to come as i begin to obsess over how much i would like my lifes work to be... breakfast.

ps: i thought about posting a picture here of soaked mueslix...but i kinda want your support of my lifes work one day...

ps 2: perhaps i should think about adding a pancake mix to this imagined line of breakfast goods--that would be really taking this seriously...

1 comment:

  1. there was a recent episode on the Dragon's Den featuring a cereal from BC called "holy Crap". You should check out their journey.